The brand logo of PFI Foods is designed with the concept of "convenient three meals" to convey the brand mission, creating safe, high-quality, and convenient food with care, and providing people with a comprehensive and enjoyable dining experience every day.
The icon body selects "Plate" as the visual symbol, and three different shaped plates are chosen, representing our comprehensive catering solution from Chinese to Western, from staple food to snacks and side dishes.
The selection of orange, green, and blue colors expresses our core brand traits: orange refers to "pleasant and delicious", green refers to "simple and convenient", and blue refers to "innovative and professional". The three elements also represent the close connection between our customers, employees, and shareholders due to food.
Three elements, joyful collaboration, not only represent "delicious to the point of bursting, simple to the point of flying", but also refer to creating excellent win-win cooperation for customers, employees, and shareholders.
Vision
A highly trusted food company in China
mission
Crafting safe, high-quality, and convenient cuisine with care, surpassing the expectations of customers, employees, and shareholders, and making significant contributions to social development.
PFI Foods Co., Ltd. was established in 2015, jointly invested by Hua Xia Harvest Holdings Pte. Ltd. and American company Proterra. It is a foreign-invested enterprise that produces ready to eat and cooked products, as well as provides high-quality product solutions and OEM processing services for catering customers, food industry customers, and retail customers.
Founded by renowned Singaporean entrepreneur in the food industry and a North American investment team with expertise in the sector, PFI Foods has an initial capital investment of USD 66.88 million (RMB 470 million) and plans to invest up to USD 100 million (approximately RMB 700 million). Committed to advancing food manufacturing, the company aims to build an internationally standardized intelligent food park and create a "New Catering Co-creation Platform."
The production base of Beifei Ai is located in Shucheng County, Lu'an City, Anhui Province, which is rich in human resources, water and soil, transportation and other resources. The surrounding agricultural resources are abundant, human resources are abundant, and transportation is convenient, covering about 600 million people nationwide. It is an important strategic choice for Beifei Ai.
Top 10 Giant Factories
Innovation R&D Center
training center
Cold Chain Logistics Park
At present, it has 10 giant factories, innovative research and development centers, training centers, and a modern intelligent cold chain logistics park, with a total construction area of 150000 square meters. It provides a research and development, innovation, and practice base for Beifei Ai to form an international management team, leverage its research and development advantages, and lead the new trend in the food industry.
PFI Foods always adheres to the vision of "becoming a trusted food company in China", connecting dreams with integrity, and manufacturing safe, high-quality, and convenient food with care, surpassing the expectations of customers, employees, and shareholders, and making contributions to social development as its mission. To meet and exceed customer needs with a global perspective and international mindset, and establish long-term cooperative and win-win strategic relationships with customers.
Crafting safe, high-quality, and convenient cuisine with care
Continuously exceeding the expectations of customers, employees, and shareholders
Meet and exceed customer needs with a global perspective and international mindset
Establish long-term cooperative and win-win strategic relationships with customers